What Makes E-Commerce Enablers A Perfect Solution For Brands To Start Venturing Into E-Commerce Marketplace?

Branding is not about a logo. It is also not about your name. It is also not some worthless press release out to the world. It’s more than a tactic carries out in a Google doc. Branding cannot be seen but can only be felt. Think about those astounding businesses you have ever encountered with. What do these organizations have in common – Apple, Nike, Disney, McDonald’s, and Coca-Cola. They all are five of the most well-known brands in the world.

Branding is equivalent to business mixed with sentiment, engagement, and anticipation. This is mission and consumer involvement mixed into one. It incorporates your web presence, communications, and products. It’s baked into your product details, customer emails, and shopping cart checkout page. Great branding is the most influential currency a corporation can have — your single-greatest competitive advantage. People buying products because of a story, an emotional connection they feel with a brand. This is branding.

Unfortunately, branding does not happen overnight. Even popular companies such as Apple took years to elevate their brand to be known to the world. The wrong strategy makes you just like other ordinary brands in an online marketplace like Lazada. Only a handful of brands have invested early and often in their online branding strategy. Most brands usually start investing when they have enough money and time. Unfortunately, this is an incorrect strategy because you don’t get the opportunity to make a first impression more than once. How you present your brand online matters –– and it matters from day one. This is where you need an e-commerce enabler to help you in your quest in the digital marketplace.

All too often, many brands forget about their consumers and solely concentrate on their products, possibly missing out on valued information that can grow sales. Well, known e-commerce enablers such as Arche Group can assist you through various services that they are offering including customer service. As the organization can manage up to 1,000 calls monthly to answer queries on products and delivery status, these findings can be valuable insight to your brand and you can use them to understand your customer better. You can then analyze your consumer information even further to understand their behavior and who they are, allowing you to personalize their purchase experience.

Once you have that valuable date from your customers, e-commerce-enabler can help you in strategizing your marketing plan through their e-commerce strategy consultation. As they have a committed team of experts in this area to help your sales objectives, they can assist you in defining your market and then communicate to that market in a way that resonates with them. You have to remember that not everyone is your target market, and not everyone needs to like your messaging. It is significant only that it resonates with your target audience.

Online order fulfilment is another crucial factor that brands need to consider when they ventured into the e-commerce marketplace. Besides pricing, speed is very or extremely influential in determining where consumers shop. Customers will consider buying your product if you can provide fast shipping as customers don’t want to wait long to get what they have purchased. Arche Group is one of the few e-commerce-enablers that can assist you in your order fulfilment. They will monitor all the orders, shipments, and settlements to ensure that your business has a hassle-free operations process. As they also can process incoming orders within 24 hours, you will have your customers receiving the orders in a short period.

It takes a while for a brand to be well known especially in a busy digital marketplace like Lazada. Your web presence, communications, and products need to be market well so that you can attract your potential consumers and retain existing customers. As the leading e-commerce enabler in Malaysia, Arche Group can help manage your entire e-commerce activities (front end and back end) on your behalf in various online marketplaces, such as Lazada, Shopee, and more. If you are looking for help with your brand in the digital platform, please connect with one of us today! Let’s work together to elevate your brand!