What Is An E-Commerce Enabler?

The Internet has opened to enormous business opportunities all over the world especially in the retail industry. It is forecasted that 164 million digital spendings in Southeast Asia will account for USD 53 billion in retail purchases by 2023. E-commerce has become a new norm and is enormously favoured by consumers and retailers, particularly during this COVID-19 pandemic period. This pandemic has fast-tracked the change towards a more digital world and activated changes in online spending behaviours that are likely to have long-term effects. For instance, the famous online marketplace, Lazada has an increase of 80% online transactions in 2020 compared to pre-pandemic.

E-commerce-based retail revenue has an estimated foot of around 2 billion e-shoppers worldwide, future expansions such as digital spending are fast-tracking the transformation from in-store buying to everywhere and anytime shopping. Due to this trend, many brands especially small and medium enterprises (SMEs), have onboarded on the Lazada platform with an increase of 300% for the year 2020.

E-commerce is expected to continue growing as more businesses began to realise the distinct benefit of leveraging e-commerce to diversify revenue channels and to meet the ever-rising demand of digital shoppers. However, brands need to continue being the front leader due to the increasing number of businesses in an online marketplace. This is where brands can leverage on the emerging online business saviour – e-commerce enabler.

Lazada, Shopee, and Amazon are some of the popular digital marketplaces, they are no e-commerce enablers. In short, the e-commerce enabler provides a client with whatever it takes to sell efficiently online. Arche Group, the leading e-commerce-enabler in Malaysia offers an all-in-one solution such as e-commerce strategy consultation, marketplace store management, online order fulfilment, warehousing, customer service and business review so that clients can completely focus on the growing aspects of their business. E-commerce enabler also engages closely with the marketplace such as Lazada, but it is itself is not a marketplace.

Some people might ask whether it is necessary to engage an e-commerce enabler to help your business? The question that you need to ask yourselves is whether are you or your team capable to perform various tasks from marketing to order fufillment and compete with thousands of businesses in the digital marketplace? These processes comprising of warehousing, payment, delivery, marketing, and order management are not easy. For businesses that are starting, the complexities of processes involved are no doubt can be intimidating.

Besides helping your business in solving the complex processes that you could face if you do it in-house, an e-commerce enabler can assist you in optimizing e-commerce strategies. Arche Group has a lineup of knowledgeable and devoted e-commerce specialists that will collaborate with brand owners on Go-to Market tactic to accomplish sales goals. Brands need e-commerce enablers to steer the region’s complex and uneven digital retail scene, analyse market feasibility, recognize the best online networks and development opportunities, determine the right pricing tactic and predictions, fine-tune online-to-offline incorporation plans and analyse performance.

For e-commerce enablers assisting you in optimizing e-commerce strategies, they can also help you in localised your content. For example, if you are thinking of expanding your brand to another nation, then an e-commerce enabler with solid content localization capability would be one of the aspects when it comes to choosing one. Content localization not only covers the language, but also the formatting and design, as well as cultural understanding. For instance, if your business was invented from a European country that wants to enter the Asian market, your brand content needs to suit their local language, cultural sensitivity, ways of living, and preferences. This approach, not only helps to create a better brand image but also growing your sales.

Another advantage of engaging an e-commerce enabler is that they can help you in attracting shoppers. Arche Group can help businesses acquire new consumers via their marketplace store management service. They will strategize their marketing efforts within and outside of marketplaces; launch promotions and campaigns to grow spending variety, capacity, and regularity; and deliver a good digital shopping experience with timely responses to pre-sale and post-sale inquiries. They will also make sure that product pricing and inventory are aligned with the campaign and promotions requirement and wish list from the brand owners.

It has never been easier to save your precious time with the assistance of Arche Group. This leading e-commerce enabler in Malaysia can help manage the entire e-commerce activities (front end and back end) on your behalf in various online marketplaces, such as Lazada, Shopee, and more. If you are looking for help with your brand in the digital platform, please connect with one of us today! Let’s work together to elevate your brand!